Professional Branding Logo and Social Media Design
The Urban Roots Landscaping designs were inspired by the idea of bringing nature, growth, and fresh outdoor energy into everyday spaces. The goal was to create visuals that feel bright, friendly, and eco-conscious, reflecting the company’s mission to “Bring Green Back to the City.” A vibrant green color palette anchors the design, symbolizing health, sustainability, and fresh landscaping work. Soft gradients, playful icons, and simple illustrations such as lawnmowers, sun elements, and garden tools help create an approachable and community-focused feel. These visuals reinforce the brand’s identity while keeping the content engaging for homeowners. Each layout is structured to be clear and user friendly, with bold headings, organized sections, and easy-to-read tips and messages. The newsletter highlights seasonal advice and customer spotlights, while the promotional graphics focus on calls to action like booking consultations and transforming outdoor spaces. Overall, the design blends natural colors, clean illustrations, and accessible messaging to create a warm, trustworthy look for a landscaping company dedicated to helping the DMV community grow greener, healthier outdoor spaces.